the role of the public information officer femathe elements of jewelry readworks answer key pdf

Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Evaluate the effectiveness of your campaign. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. User: 4. Responsibilities of the Components of the ICS Organization. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. A micro-blog is a type of blog where the message is shorter. Identify how messages should be conveyed. Consider your resources and your role in ICS. For example, you can post videos, use social networking sites, and/or create a blog. A campaign on hurricane awareness wont get much play in December. Describe how to have a successful relationship with the news media. Now that you have some tips for better writing, lets look at how to write a news release. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. When an emergency happens, ICS is implemented. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Show emotion as appropriate, but dont use big gestures. This course can provide a basic understanding of the PIO function for those new to the position. (Unit 4), Apply public information techniques to a 5% scenario. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Campaigns that combine a mix of media are more likely to be effective in influencing people. The widespread use of social media means you and your organization need to include social media in your communication strategy. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Write out the full term on first usage, as appropriate. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. This lesson reviews the four steps in creating a public awareness campaign. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? FEMA does not endorse any non-government Web sites, companies or applications. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Prepare a Go Kit filled with your tools, contact information, and other vital documents. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The Governor declared the emergency following a similar declaration by Liberty County. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. . ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Please note that the is program now requires a fema sid to be used instead of your ssn. Include information on evolving media contacts, instructions, and resources. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. The Public Information Officer may also perform a key public information-monitoring role. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Practice talking in 5-second to 8-second sound bites. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Do not be afraid to put bad news first if that is the message. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. C. will transfer to a planning position if no media covers an incident. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. You can find the complete list of courses in the Spanish language course list. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Mayor Holden: Sometimes you have to get your story out very quickly. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. It is important to prepare each person to ensure your message is consistent. Is there any restriction on the information to be released? %PDF-1.6 % Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Under the ICS, the PIO works for: A. An important part of the PIOs relationship with the media is knowing what they want. Verdi White: And I believe that that has helped in our relationship with the media. Do you follow through? The news media and local government ask the community to send videos and photos via social media, email, and text messages. The ability for readers to leave comments in an interactive format is an important part of many blogs. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Expert Help. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. B. is not bound by public record laws. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Promote government programs and activities B. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. endstream endobj 1929 0 obj <. Holding the session indoors, if possible. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Its community preparedness. Determine who your audience is, what they need to know, and what they already know. Grab the attention of your readers so that they will continue reading. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Evolving media (Web sites, email, blogs, social networking sites, etc.). It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Use the media area for all media releases and conferences. or a non-emergency event. Describe the role and function of the PIO. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Identify the purpose of what you are writing and start with the main message. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. * The social media links provided are for reference only. For example: Active voice is clear, direct, and concise. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. . Social media have changed how quickly information about a disaster is available. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Select the right media to reach the target audience.

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