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Tropical Smoothie Prioritizes Franchisees to Inspire Growth Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. What was the condition of the company before you were named CEO? What are some of your interests outside of work? See where were looking to grow to meet the incredible demand. TropicalSmoothie.com. Glad Tidings: Are Seasonal Franchises A Good Investment? A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Provide product innovation and innovation in general. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . This information appears in Item 19 of our Franchise Disclosure Document. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Tropical Smoothie Caf currently has over 800 locations nationwide. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. And they want what they want when they want it, and thats usually right now. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Watson: As you know, the restaurant industry has taken a huge hit. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. So thats what we call Inspiring Better. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. New York State Disclaimer: This advertisement is not an offering. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. Resolved: Release in which this issue/RFE has been resolved. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Youre asking me to pick which kid I like the best. It was not possible for me to get involved in every project so I had to learn to let go and delegate. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. *$1,009,803 System Wide Average Net Revenues. Right now Im on a Mango Berry Cosmo kick. Start Now! 770-580-2333 A veteran hospitality professional . In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. *$1,009,803 System Wide Average Net Revenues. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. I think the biggest shift will take place for those restaurants that can't be open right now. He is a general assignment reporter and has covered a range . Show them that we care. So since I like it, and since we love Camp Sunshine, we may see that this fall. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. We gathered that feedback and used it to set goals and action plans for the company. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. charles town entries Skip to main content Call now and speak to a franchise development leader. 770-580-2333 We look forward to realizing Charles vision for the company.. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Today's post focus' on that topic in an interview with Charles Watson, the CEO of Tropical Smoothie Caf. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Occhiogrosso: What was the condition of the company before you were named CEO? And so we are rolling out this fall, what were calling it, our Inspire Better, right? Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. We really call Tropical Smoothie Cafe a street corner business. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. This information appears in Item 19 of our Franchise Disclosure Document. Yeah. This information appears in Item 19 of our Franchise Disclosure Document. So I actually see myself very much like our consumer who wants to make better choices, but you know what? At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. 770-580-2333 Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Whats the best piece of advice that other restaurant executives should hear? 1117 Perimeter Center West, Suite W200 Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Here's how CEO Charles Watson did it. Its a fantastic organization that weve enjoyed immensely being part of. Right next to that is our relationship with our Franchise Owners. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. On the other hand, its hard to beat a plate of spaghetti. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Such filing does not constitute approval by the Department of Law. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? How do you see the company moving forward? Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed How Much Does A Tropical Smoothie Owner Make Charles is directly responsible for selling more than 800 franchises during his tenure. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. And so I think were right on pace. Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. To what factors do you attribute the growth of the chain in recent years, and to its staying power? Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. The offering is by prospectus only. Occhiogrosso: How do you feel about franchise advisory councils? Its doing more than just being in business to sell food and smoothies. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Cheryl Fletcher, CDO, Bold Woman in Franchising Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. I was born with a strong work ethic. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Mark serves on the board of the Institute of Certified Franchise Executives. ", Charles Watson was named CEO in December 2018. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Charles Watson email address & phone number | Tropical Smoothie Cafe Charles Watson - Restaurant Leadership Conference Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Its tough. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Charles Watson was named CEO in December 2018. As you know, the restaurant industry has taken a huge hit. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. And provide technology.. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time.

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